How to Use Traditional Marketing to Magnify Digital Marketing Strategies
By Brian Flook, MIRM, President of Power Marketing
Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it’s using your “go to” fishing lure, driving the same route you’re used to driving, or buying the same meal at your favorite restaurant.
This concept is especially true in marketing, despite the fact that the foundational premise behind most marketing has changed! We’ve spent decades crafting messages to deliver to our prospects. Those methods are known as outbound marketing. But guess what, your prospects aren’t listening… unless they want to. In this present day of marketing, your challenge is to bring the prospective customers to your message, not the opposite. That’s known as inbound marketing. Today, consumers choose you… or not.That being said, the Internet is not a magical catchall for new clients and increased sales. Believe it or not, there are still people in 2011 without a cell phone and using dial-up Internet. Who think of “face time” as an in-person meeting, not an app on their iPhone. While many businesses are phasing out traditional marketing in lieu of better websites, email marketing and social media, that doesn’t necessarily mean the “old-fashioned” style is completely ineffective… yet. The question then becomes, how do I use traditional marketing strategies, where appropriate, to magnify the more progressive techniques? Here are 3 questions to ask yourself when considering traditional marketing:
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By Brian Flook, MIRM, President of Power Marketing
Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it’s using your “go to” fishing lure, driving the same route you’re used to driving, or buying the same meal at your favorite restaurant.
This concept is especially true in marketing, despite the fact that the foundational premise behind most marketing has changed! We’ve spent decades crafting messages to deliver to our prospects. Those methods are known as outbound marketing. But guess what, your prospects aren’t listening… unless they want to. In this present day of marketing, your challenge is to bring the prospective customers to your message, not the opposite. That’s known as inbound marketing. Today, consumers choose you… or not.That being said, the Internet is not a magical catchall for new clients and increased sales. Believe it or not, there are still people in 2011 without a cell phone and using dial-up Internet. Who think of “face time” as an in-person meeting, not an app on their iPhone. While many businesses are phasing out traditional marketing in lieu of better websites, email marketing and social media, that doesn’t necessarily mean the “old-fashioned” style is completely ineffective… yet. The question then becomes, how do I use traditional marketing strategies, where appropriate, to magnify the more progressive techniques? Here are 3 questions to ask yourself when considering traditional marketing:
Continue reading