Author Archives: Power Marketing

2011 Marketing in Review

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Refresh Your 2012 Marketing Plan with These Essential Strategies
By Brian Flook, MIRM, President of Power Marketing

Although it’s only November, the unexpected snow on the ground earlier this month was a sharp reminder that the end of the year is fast approaching. It’s a perfect time to look back on your marketing strategies this past year — what worked, what didn’t, what you can change and improve for next year.

To help you out, we’re taking a look back over our year of Power Points. Read over some of our marketing advice in 2011 and think about essential strategies you can build into your 2012 plan. And, please tell us more about what you want to hear about in Power Points in 2012. Here are 5 articles for you to browse:
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Is Traditional Marketing Dead?

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How to Use Traditional Marketing to Magnify Digital Marketing Strategies
By Brian Flook, MIRM, President of Power Marketing

Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it’s using your “go to” fishing lure, driving the same route you’re used to driving, or buying the same meal at your favorite restaurant.

This concept is especially true in marketing, despite the fact that the foundational premise behind most marketing has changed! We’ve spent decades crafting messages to deliver to our prospects. Those methods are known as outbound marketing. But guess what, your prospects aren’t listening… unless they want to. In this present day of marketing, your challenge is to bring the prospective customers to your message, not the opposite. That’s known as inbound marketing. Today, consumers choose you… or not.That being said, the Internet is not a magical catchall for new clients and increased sales. Believe it or not, there are still people in 2011 without a cell phone and using dial-up Internet. Who think of “face time” as an in-person meeting, not an app on their iPhone. While many businesses are phasing out traditional marketing in lieu of better websites, email marketing and social media, that doesn’t necessarily mean the “old-fashioned” style is completely ineffective… yet. The question then becomes, how do I use traditional marketing strategies, where appropriate, to magnify the more progressive techniques? Here are 3 questions to ask yourself when considering traditional marketing:
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6 Steps for Successful Social Networking

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Benefit Your Business with a Savvy Social Media Strategy
By Larissa Newman, Communications Specialist at Power Marketing

Social media is more than a buzzword — it’s become an inescapable marketing tool for businesses. Internet marketing has certainly changed in the past couple of years. Simply having a website or Facebook profile is just the beginning. Even if you’re not using social media, you can be sure your competitors are.

Understandably, getting started in social networking can seem like a daunting task on your already overflowing to-do list. It doesn’t have to be! Even just a half hour a day can be enough to maintain a strong social media campaign. Check out these 6 steps toward successful social networking and start socializing today!

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