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Isn’t it time you find your niche?
1 Comment · Posted by Brian in Brian Flook, Uncategorized, brand, builder home sales training
The ultimate power of the Internet isn’t it ability to find you millions of customers, although it may do that. The true power of the Internet is its ability to find you a very targeted customer. Therein is the secret to building a specific niche.
Brian Flook · builder home sales training · builder marketing · homebuilder marketing · housing market · Internet marketing · Power MARKETING · real estate marketing
2
Relevance and How To Find It
No comments · Posted by Brian in Brian Flook, IBS, Internet marketing, Uncategorized, builder home sales training, builder marketing, builders, home builder sales training, homebuilder marketing, house sales, housing market, marketing book
The Internet is the most remarkable innovation of our time. It has changed the rules of marketing engagement to such a degree, and in such a short period of time, that employers cannot find people with the skills we need – even in this recession. Colleges don’t offer SEO 101 yet. Universities aren’t offering degree [...]
Brian Flook · builder home sales training · builder marketing · builder sales · builder sales training · builders · home builder sales training · homebuilder marketing · housing market · Internet marketing · marketing ideas · Power MARKETING · real estate marketing · Uncategorized
The Internet isn’t a phase. It isn’t a temporary glitch in the matrix or a marketing wormhole. The Internet is a paradigm shift. It’s a shift that created a tsunami of sorts in the fabric of traditional marketing. Radio did it! Television did it! And now the Internet is doing it again. Today I spoke [...]
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25
Builder marketing opportunities grow online! Your Shrinking Audience, Your Growing Opportunity
5 Comments · Posted by Brian in Brian Flook, Power MARKETING, Uncategorized, builder home sales training, builder marketing, builder sales, builder sales training, builders, home builder sales training, homebuilder marketing, housing market, marketing ideas, real estate marketing
Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible.
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23
Making the Cut: How to Survive Internet Elimination
7 Comments · Posted by Brian in Brian Flook, Internet, Internet marketing, Power MARKETING, branding, builder home sales training, builder marketing, home builder sales training, home sales
Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.
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