Archive for February 2010
13
“Video Mystery Shops Show Poor Connecting Skills”
4 Comments · Posted by Brian in Entrepreneurial Marketing, Mystery Shopping, Video Mystery Shopping, builder home sales training, builder sales training, home builder sales training, melinda brody
Read a great post on my friend Melinda Brody’s blog and thought I would share it with everyone. By Melinda Brody,
Our benchmark study from 42 builders last year shows many trends in video shopping. One of things we notice is how fast a sales rep starts discussing product and takes the focus off the buyer.
We [...]
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13
The Internet is the Great Equalizer – It’s Time You Level the Competition!
No comments · Posted by Brian in Brian Flook, Internet marketing, WEBSITES, builder marketing
How would you like being the first crook to ever experience the ’stun gun?’ Imagine that you are 6′5″ 287 pounds and about to take on a 5′4″, slightly overweight local policeman. You’re overly confident that this will be no match. But then he pulls out this strange looking gun-like instrument and points it at [...]
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4
The Power of Being Found
1 Comment · Posted by Brian in Internet, Internet marketing, builder marketing, builder sales, social media
After seven days in Las Vegas at the International Builder’s Show, I have approximately 900 business card leads from builders and real estate professionals across the country.
They all want the same thing: insight into and help with how to capitalize on the Internet and Internet Leads. Homebuilders are hungry for the latest marketing techniques.
In eleven [...]
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