The function of the marketing department is to attract qualified prospects and bring them to the sales table. The purpose of the sales department is to convert those prospects into buyers. Too often, though, the two functions – sales and marketing – are disconnected. In this excerpt from his seminar, Marketing What Matters Most, Brian [...]

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If you can create a customer that is so absolutely overjoyed with their buying experience to the point that they must spread the word, then you have created a customer evangelist. In recent years many marketing pros have seen the potential of using these “satisfied believers” as a marketing tool to grow their customer base.
The [...]

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