Seems I hear more builders saying the words, “they’re making an offer?” as though it’s a bad thing. I realize the market is tough. I understand that it’s a buyer’s game. I know your margins aren’t what you might like them to be.
But since when is an offer a terrible thing? Hey guys, an [...]

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In case you may be interested, I publish a quarterly Builder Bulletin e-newsletter. Hundreds of builders are finding helpful information.
Visit to sign up for your quarterly newsletter. The sign up link is at the bottom of the page.
Have a great holiday,
Brian Flook,

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Here we are again. It’s the winter holiday season and the market is still floundering. Every year at this time builders ask us, ‘what should we do with our advertising now?’ My answer is nearly always the same: take a break.
The housing industry is very repetitive. Strong sales from February 1 through May 30. [...]

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In preparation for our 2008 marketing efforts, my builder marketing team met today and held a brainstorm/strategy session. We asked the question to ourselves and our clients: What do you see as the single biggest challenge facing builders in 2008. I wasn’t surprised how aligned our answers were with those our builder clients gave us.
The [...]

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