The International Builder Show 2011 is right around the corner! Only 146 more days. I am speaking at two education sessions! IBS will be located in Orlando, FL next January 2011! The topics I’m speaking at are “Making the Cut: How to Survive the Internet Elimination Game” on Wednesday, Jan. 12th at 8AM and “111 Marketing and Sales Ideas for 2011″ on Friday, Jan. 14th at 10AM.

“Making the Cut” will teach how to engage prospects online, increase your Internet leads, follow-up with them and avoid being eliminated. Learn tips on how to implement keywords into your web copy to increase search engine optimization, the power of photography and the value of clear and precise navigation. Meredith Oliver of Meredith Communications in Orlando, FL and Jeff Shore of Shore Forrest Sales Strategies in Auburn, CA will join me as we teach you how to “make the cut” and win the client!

“111 Marketing and Sales Ideas for 2011″ is an energetic, fast-paced session led by high-performing industry professionals, each representing a different area of expertise within the housing industry. By the end of this session, you will have learned practical ideas, tactics, and strategies to help you improve new home marketing sales for your company! Three other professionals, Bonnie Alfriend of Alfriend & Associates in Pebble Beach, CA, Robert August of S. Robert August & Company, Inc. in Centennial, CO, and Kay Green of Kay Green Design Inc in Orlando, FL, will join me as we help you understand how all parts of impact marketing –from research, design, branding and product specifications, to management, budget, advertising, PR, financing, sales, delivery and customer service.

So here’s a heads up for you to clear your schedule for the International Builders Show 2011! And remember our dates, Wednesday Jan 12th and Friday Jan 14th! Click here to register or call me at Power Marketing & Advertising at (301) 416-7861 if you have any questions.

Your website is your single most important marketing tool. Studies show 87% or more of your buyers will visit your website before they ever see or talk to you in person.

As a faculty member at Selling More Homes Media Network (formerly known as Builder Radio), I’m leading a special webinar for Selling More Homes Media Network called “Developing a Killer Website!” Don’t miss this 1hr presentation on Wednesday, August 11th at 2PM ET!

Go online and just look for my name, Brian Flook, and sign up for Developing a Killer Website to learn the simple secrets of creating a website that generates excitement and delivers results to your business!

Granted, once we select the right keywords and execute a Search Engine Optimization campaign (SEO), you should see results. But those results often take 4-6 months and a considerable effort.

That said, the heart and soul of Internet success is keyword selection. Using the proper keywords correctly is the foundation to any improvements in organic search engine results for builders. Here are five tips to selecting and using keywords:

#1. Focus on 10 keywords first. If you try to optimize too many, you will likely frustrate yourself and not see the success even if it’s there.

#2. One word keywords are for losers. For instance, the keyword new homes will generate you literally millions of interested searchers. Unfortunately, the term is so broad that those searchers could be looking for resale, or looking in Florida or Texas. They could also be architects looking for ideas or plumbers looking for clients. BUT, if you use the keyword new homes Frederick, MD; now you have something.

3. Use your keywords everywhere: online posts like Facebook and Twitter, online press releases, your website copy, and anywhere you can.

4. ALWAYS use your keywords in your meta tags: description tag, title tag, and keyword tags.

5. Sign up your website on Google analytics or another analytics program to track the success of your keywords so you can update and improve them as you go.

Best of luck as you pursue your success online. Builder marketing today has a huge component of it’s success online. Keep learning.

Power Marketing's New Location- The Crystal Building

Power Marketing & Advertising, LLC has moved to a bigger and better facility after eight years on E. Franklin St. Power Marketing & Advertising, LLC is now located on the first floor of the Crystal Building, located on the Dual Highway. Our new address is:

Power Marketing & Advertising, LLC
1850 Dual Hwy, Suite 110
Hagerstown, MD 21740
(301) 416-7861

We just want to thank everyone involved who helped with the process. During these challenging economic times, many businesses have to downgrade. Thankfully, we’ve been given the opportunity to expand. There is great potential for significant advancements in this move. We really look forward to this phase in our business!

Thanks everyone for your support!

Why are so few builders willing to blog. Most of my clients say it’s time! They’re staffed to the edge and have no time to blog. Blogging isn’t as difficult as you think or as time consuming as you are led to believe. Take the time to invest into a blog and get going. Your customers and your prospective customers are looking and may have some really great things to say about you. And guess what, others will believe it.

You have plenty to say, so come on, get a blog, and get saying it.

Brian Flook,