The Internet is a virtual landmine of opportunity! But, it’s not something you start today and see results tomorrow. We occasionally have clients who will suggest that if we do this or that their website will shoot out of the Internet like a rising Phoenix. Successful builder marketing on the Internet begins with the proper keywords.

builder marketing · homebuilder marketing · Internet marketing · keywords

Gratefully, 2009 is behind most of us and 2010 promises to bring better hopes for the housing industry.
This week I was fortunate to attend the 2010 International Builder’s Show (IBS) in Las Vegas. I have attended IBS every year since 1987 and have trained every year since 1996. I am very fortunate to have the [...]

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So what exactly is social media and what does it possibly have to do with your business? Why should you care? According to the authors of Wikipedia, social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Note the key term: [...]

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I was very blessed again this year to speak three times at the International Builder’s Show held this year in Las Vegas. This was, II believe, my 10 straight year speaking at IBS. New home marketing is my passion and to be asked to share with so many people the things I have learned [...]

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There’s no question about it, builders and everyone who relies on the building industry are struggling now. Few have marketing money to spend and few know how to spend the little they have left.
The recent Federal incentive program is basically a bust and few builders have seen any relief as a result. What marketing [...]

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