CAT | builder marketing
Whether it’s social media, blogging, interactive floor plans, Facebook, landing pages, HTML, CSS, or any of the many new terms that have invaded our once comfy marketing world; the truth is that the rules have changed.
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Relevance and How To Find It
No comments · Posted by Brian in Brian Flook, IBS, Internet marketing, Uncategorized, builder home sales training, builder marketing, builders, home builder sales training, homebuilder marketing, house sales, housing market, marketing book
The Internet is the most remarkable innovation of our time. It has changed the rules of marketing engagement to such a degree, and in such a short period of time, that employers cannot find people with the skills we need – even in this recession. Colleges don’t offer SEO 101 yet. Universities aren’t offering degree [...]
Brian Flook · builder home sales training · builder marketing · builder sales · builder sales training · builders · home builder sales training · homebuilder marketing · housing market · Internet marketing · marketing ideas · Power MARKETING · real estate marketing · Uncategorized
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Builder marketing opportunities grow online! Your Shrinking Audience, Your Growing Opportunity
5 Comments · Posted by Brian in Brian Flook, Power MARKETING, Uncategorized, builder home sales training, builder marketing, builder sales, builder sales training, builders, home builder sales training, homebuilder marketing, housing market, marketing ideas, real estate marketing
Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible.
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Making the Cut: How to Survive Internet Elimination
7 Comments · Posted by Brian in Brian Flook, Internet, Internet marketing, Power MARKETING, branding, builder home sales training, builder marketing, home builder sales training, home sales
Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.
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The Internet is the Great Equalizer – It’s Time You Level the Competition!
No comments · Posted by Brian in Brian Flook, Internet marketing, WEBSITES, builder marketing
How would you like being the first crook to ever experience the ’stun gun?’ Imagine that you are 6′5″ 287 pounds and about to take on a 5′4″, slightly overweight local policeman. You’re overly confident that this will be no match. But then he pulls out this strange looking gun-like instrument and points it at [...]
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