CAT | home builder sales training
2
Relevance and How To Find It
No comments · Posted by Brian in Brian Flook, IBS, Internet marketing, Uncategorized, builder home sales training, builder marketing, builders, home builder sales training, homebuilder marketing, house sales, housing market, marketing book
The Internet is the most remarkable innovation of our time. It has changed the rules of marketing engagement to such a degree, and in such a short period of time, that employers cannot find people with the skills we need – even in this recession. Colleges don’t offer SEO 101 yet. Universities aren’t offering degree [...]
Brian Flook · builder home sales training · builder marketing · builder sales · builder sales training · builders · home builder sales training · homebuilder marketing · housing market · Internet marketing · marketing ideas · Power MARKETING · real estate marketing · Uncategorized
25
Builder marketing opportunities grow online! Your Shrinking Audience, Your Growing Opportunity
5 Comments · Posted by Brian in Brian Flook, Power MARKETING, Uncategorized, builder home sales training, builder marketing, builder sales, builder sales training, builders, home builder sales training, homebuilder marketing, housing market, marketing ideas, real estate marketing
Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible.
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23
Making the Cut: How to Survive Internet Elimination
7 Comments · Posted by Brian in Brian Flook, Internet, Internet marketing, Power MARKETING, branding, builder home sales training, builder marketing, home builder sales training, home sales
Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.
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13
“Video Mystery Shops Show Poor Connecting Skills”
4 Comments · Posted by Brian in Entrepreneurial Marketing, Mystery Shopping, Video Mystery Shopping, builder home sales training, builder sales training, home builder sales training, melinda brody
Read a great post on my friend Melinda Brody’s blog and thought I would share it with everyone. By Melinda Brody,
Our benchmark study from 42 builders last year shows many trends in video shopping. One of things we notice is how fast a sales rep starts discussing product and takes the focus off the buyer.
We [...]
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