Brian Flook Blog | Real Estate Marketing & Internet Solutions

CAT | Internet marketing

The Internet is a virtual landmine of opportunity! But, it’s not something you start today and see results tomorrow. We occasionally have clients who will suggest that if we do this or that their website will shoot out of the Internet like a rising Phoenix. Successful builder marketing on the Internet begins with the proper keywords.

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The Internet is the most remarkable innovation of our time. It has changed the rules of marketing engagement to such a degree, and in such a short period of time, that employers cannot find people with the skills we need – even in this recession. Colleges don’t offer SEO 101 yet. Universities aren’t offering degree [...]

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Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.

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How would you like being the first crook to ever experience the ’stun gun?’ Imagine that you are 6′5″ 287 pounds and about to take on a 5′4″, slightly overweight local policeman. You’re overly confident that this will be no match. But then he pulls out this strange looking gun-like instrument and points it at [...]

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After seven days in Las Vegas at the International Builder’s Show, I have approximately 900 business card leads from builders and real estate professionals across the country.

They all want the same thing: insight into and help with how to capitalize on the Internet and Internet Leads. Homebuilders are hungry for the latest marketing techniques.

In eleven [...]

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