Brian Flook Blog | Real Estate Marketing & Internet Solutions

CAT | Brian Flook

Whether it’s social media, blogging, interactive floor plans, Facebook, landing pages, HTML, CSS, or any of the many new terms that have invaded our once comfy marketing world; the truth is that the rules have changed.

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The ultimate power of the Internet isn’t it ability to find you millions of customers, although it may do that. The true power of the Internet is its ability to find you a very targeted customer. Therein is the secret to building a specific niche.

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The Internet is the most remarkable innovation of our time. It has changed the rules of marketing engagement to such a degree, and in such a short period of time, that employers cannot find people with the skills we need – even in this recession. Colleges don’t offer SEO 101 yet. Universities aren’t offering degree [...]

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Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible.

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Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.

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