CAT | Internet
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Making the Cut: How to Survive Internet Elimination
7 Comments · Posted by Brian in Brian Flook, Internet, Internet marketing, Power MARKETING, branding, builder home sales training, builder marketing, home builder sales training, home sales
Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.
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4
The Power of Being Found
1 Comment · Posted by Brian in Internet, Internet marketing, builder marketing, builder sales, social media
After seven days in Las Vegas at the International Builder’s Show, I have approximately 900 business card leads from builders and real estate professionals across the country.
They all want the same thing: insight into and help with how to capitalize on the Internet and Internet Leads. Homebuilders are hungry for the latest marketing techniques.
In eleven [...]
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19
2009: In like a lamb. Hopefully out like a lion!
No comments · Posted by Brian in Internet, NAHB, fall boards
By the time 2008 was over, many in the housing industry were hanging on by a thread and hoping for better days ahead. We too were hoping 2009 would be better than 2008.
Well, I for one am grateful for 2009. I have managed to hang on to all my staff in 2009 and see relative [...]
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8
Your Shrinking Audience, Your Growing Opportunity
No comments · Posted by Brian in Internet, changes in home sales, new homes
Beware the enticement to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it’s using your ‘go to’ fishing lure, driving the same route you’re used to driving, or repeating the same series of lucky steps to ensure your success hunting white tail deer. People [...]
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