CAT | branding
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Making the Cut: How to Survive Internet Elimination
7 Comments · Posted by Brian in Brian Flook, Internet, Internet marketing, Power MARKETING, branding, builder home sales training, builder marketing, home builder sales training, home sales
Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.
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15
Brand That Home
No comments · Posted by Brian in brand, branded, branding, builder marketing, builders, new homes
Brian Flook, MIRMExcerpts taken from Master What Matters©, 2008
“Is there such a thing as a branded builder?” The quick and nearly obvious answer is, of course there is. Are you sure? Often we think a brand is simply the visual representation or your company, or some vapor-like concept that forms out there in someone’s [...]
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