Brian Flook Blog | Real Estate Marketing & Internet Solutions

CAT | Power MARKETING

The Internet is a virtual landmine of opportunity! But, it’s not something you start today and see results tomorrow. We occasionally have clients who will suggest that if we do this or that their website will shoot out of the Internet like a rising Phoenix. Successful builder marketing on the Internet begins with the proper keywords.

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Beware the urge to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible.

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Marketing is about creating messages that are compelling. And the most compelling message is the one that is relevant to the audience. When your message is one your audience wants to hear, they will take it upon themselves to tell and retell your story. Harley Davidson knows their audience and they know how to create stories and compelling messages that move their audience to action.

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So what exactly is social media and what does it possibly have to do with your business? Why should you care? According to the authors of Wikipedia, social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Note the key term: [...]

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Those of us in the new home business as well as the resale market, have longed for several years now … where is the bottom of this market. In 2007 I was sure the new home market would bounce back by 2008, but I was wrong. As my builder clients tried to spend their way [...]

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