Refresh Your 2012 Marketing Plan with These Essential Strategies
By Brian Flook, MIRM, President of Power Marketing
Although it’s only November, the unexpected snow on the ground earlier this month was a sharp reminder that the end of the year is fast approaching. It’s a perfect time to look back on your marketing strategies this past year — what worked, what didn’t, what you can change and improve for next year.
To help you out, we’re taking a look back over our year of Power Points. Read over some of our marketing advice in 2011 and think about essential strategies you can build into your 2012 plan. And, please tell us more about what you want to hear about in Power Points in 2012. Here are 5 articles for you to browse:
3 Strategies to Kick-Start Your Marketing
(January 2011)
Now is the time to outline your marketing strategy for the new year. Our “Power Points” articles are designed to help you take a closer look at your business and poise you for future growth and success throughout the year. Here are three crucial strategies to follow in 2011.
Developing a Killer Website
(July 2011)
In today’s online environment, a killer website is your single most important marketing tool. Much of the time, buyers will visit your website before they ever see or talk to you in person. Your reputation and closing ratio are often determined by the website alone. What chances does your current site give you of closing a deal online?
Ride Relevance to the Top with SEO
(March 2011)
Search engine optimization (SEO) ultimately attempts to drive potential customers to your website, where they are converted into sales. But you already have a great looking website! Sure, but does it contain the right, relevant clues that allow search engines — and subsequently customers using those search engines — to find your business?
5 Tips on Selecting and Using Keywords
(April 2011)
Correctly identifying your keywords and using them strategically will dramatically increase your search engine ranking. The more relevant your keywords and keyword phrases are, the more buoyant your website will be in an organic Google search. Consequently, if your keywords are wrong, your results will be poor at best.
6 Steps for Successful Social Networking
(August 2011)
Social media is more than a buzzword — it’s become an inescapable marketing tool for businesses. Internet marketing has certainly changed in the past couple of years. Simply having a website or Facebook profile is just the beginning. Even if you’re not using social media, you can be sure your competitors are.
Have you implemented any of these strategies in your marketing? Have they improved your sales? Let us know on our Facebook page!
Keep reading our Power Points for more tips about strengthening your marketing and brand strategy and online presence. To learn more about the ideas in this newsletter and others, contact us at info@Power-Marketing.com.