Home Builder Marketing 101: Know Your Competition

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Take The Time to Shop Your Competition. Know Them and Their Methods So You’re Better Equipped to Win the Sales Battles.

by Brian Flook, MIRM, President of Power Marketing LLC

builder marketing, homebuilder marketing, internet marketing md, powr marketing

© Swimnews | Dreamstime Stock Photos & Stock Free Images

Muhammad Ali, a gold-medal winner at the 1960 Rome Olympics and a three-time heavyweight-boxing champion of the world, built his reputation on correctly predicting in which round he would knock out opponents. He could do this because he knew his competition.

As a teenage Golden Glove winner, he sought out famed boxing coach Angelo Dundee to ask about what his fighters ate, how they trained, how long they slept, how much jogging and sparring they did, and other questions that would help him gather insights into Dundee’s champion fighters. Continue reading →

Power Marketing Wins Award for Homebuilder Websites

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builder marketing, homebuilder websites, marketing Hagerstown, power marketing

top L, clockwise: Best Website award; Johanne, Amanda, Andrew and Belinda accept the award for Best Website at the Awards of Excellence banquet; in addition to Best Website, the team at Advantage Homes received 4 additional awards and 4 team members are the in the Million Dollar Club (with sales exceeding $1 million)

Our builder marketing team is proud to announce that we won an award for Best Website at last week’s Frederick County Building Industry Association (FCBIA) Awards of Excellence! Each year the awards banquet celebrates the best new home designs, sales models, marketing materials and more that Maryland home builders have to offer, and we were honored to attend the event with our long-time client Advantage Homes. Continue reading →

Featured Project: New Homes Brisbane

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builder website design, real estate website design, web design md

This project was Power Marketing’s first Australian builder website design client, and we were very excited to get started! The client contacted us wanting a website that served as a one-stop shop for everything related to new homes in the Brisbane Australia area. And that’s what we gave them. Continue reading →