How to Stand Out & Be Chosen by Potential Home Buyers

builder marketing, home builder marketing, homebuilder marketing

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“Plan the sale when you plan the ad.” — Leo Burnett, advertising guru & pioneer in branding

Today’s consumer has a lot of mass media to sift through when shopping for a new home. In 1950, there were three major television channels. Today, there are hundreds. In addition to newspapers and special-interest periodicals, more than 10,000 magazines are currently being published in America. The Internet has expanded from 18,000 sites in 1995 to more than 100 million sites today. Somehow, in all this media noise, your company has to stand out and be chosen by potential buyers.

One of the most effective ways to standing out is by achieving a local level of brand recognition in your builder marketing, and creating a unique selling proposition (USP) that is compelling and focused squarely between the eyes of your target audience. I believe that the best selling propositions for new-home builders have to do with the community — and not the builder — as the product.

Your USP is so important that it needs to be reinforced in every piece of builder marketing literature, every sign, every web page, and every home builder marketing tool you choose to use. Understanding and implementing this critical element will improve your sales, keep your builder marketing budget out of the black hole, tap into your home buyer’s minds, and polish your company’s image so it will outshine your competition.

More Praise for Power Marketing

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What’s one of the best feelings in the world, you ask? Checking your email first thing on a Thursday morning and reading a raving review from one of your long-time clients. We were delighted to receive this praise from Rick Centra of Advantage Homes on a fall campaign we recently created for the Brunswick Crossing community (click here to read about it). Here’s what he had to say about our builder marketing services:

“I have read and evaluated the [results report from the campaign] and all I can say is THANKS! You guys are simply the best of the best, and I appreciate everything that Power Marketing has done to help our company. Words like awesome, outstanding, incredible, excellence, devoted, passionate and professional best describe your fine company.”

Thanks for the kind words, Rick! And, here’s to many, many more years of builder marketing success.

Rules to Sell Homes By

builder marketing, home builder marketing, builder advertising

In my opinion, the home-building business is one of the greatest industries on the planet. Every day, we have the privilege of bringing another family into the home of their choice. Some homes are big, some are small, some are opulent and some are rather modest; but one thing is certain — a new home is a good thing. It’s good for the homeowner and good for the American economy.  Continue reading “Rules to Sell Homes By” »