Take The Time to Shop Your Competition. Know Them and Their Methods So You’re Better Equipped to Win the Sales Battles.
by Brian Flook, MIRM, President of Power Marketing LLC
Muhammad Ali, a gold-medal winner at the 1960 Rome Olympics and a three-time heavyweight-boxing champion of the world, built his reputation on correctly predicting in which round he would knock out opponents. He could do this because he knew his competition.
As a teenage Golden Glove winner, he sought out famed boxing coach Angelo Dundee to ask about what his fighters ate, how they trained, how long they slept, how much jogging and sparring they did, and other questions that would help him gather insights into Dundee’s champion fighters. Continue reading